New Arrivals - The Pura Vida Co.

Life's too short for boring clothes. Get The Pura Vida Co.

FREE SHIPPING AUTOMATICALLY APPLIED WHEN YOU SPEND $100+ DOMESTIC ONLY*

Welcome to our store

Domestic shipments typically arrive within 3-5 business days from the date your order is created.

Pura Vibra Sun and Flower T-Shirt

Pura Vibra Sun and Flower T-Shirt

Regular price $32.00 USD

Regular price Sale price $32.00 USD
Unit price per
Pura Vida Vibes: Sun, Palms & Tranquility Tank Top

Pura Vida Vibes: Sun, Palms & Tranquility Tank Top

Regular price $28.00 USD

Regular price Sale price $28.00 USD
Unit price per
Pura Vida, Paradise: Costa Rica Tank Top - Classic, Soft, and Comfortable

Pura Vida, Paradise: Costa Rica Tank Top - Classic, Soft, and Comfortable

Regular price $28.00 USD

Regular price Sale price $28.00 USD
Unit price per
I need a treat to focus - Cute Sweatshirt - The Pura Vida Co.

I need a treat to focus - Cute Sweatshirt - The Pura Vida Co.

Regular price $54.00 USD

Regular price Sale price $54.00 USD
Unit price per
Pura Vida - Est. 2023 Tank Top

Pura Vida - Est. 2023 Tank Top

Regular price $28.00 USD

Regular price Sale price $28.00 USD
Unit price per
Joshua Tree Tote Bag

Joshua Tree Tote Bag

Regular price $27.99 USD

Regular price Sale price $27.99 USD
Unit price per
PRIDE VIDA Rainbow - Short sleeve tee

PRIDE VIDA Rainbow - Short sleeve tee

Regular price $32.00 USD

Regular price Sale price $32.00 USD
Unit price per
Love is Love - Short Sleeve Tee

Love is Love - Short Sleeve Tee

Regular price $32.00 USD

Regular price Sale price $32.00 USD
Unit price per
LOVE - Short Sleeve Tee

LOVE - Short Sleeve Tee

Regular price $32.00 USD

Regular price Sale price $32.00 USD
Unit price per