We started Pura Vida Co. in sunny Redondo Beach, CA back in 2023 with a simple dream: to share the Pura Vida lifestyle through clothing. Pura Vida, which literally translates to "pure life" or "simple life" in Spanish, is more than just words in Costa Rica, where it originated. It's a way of being.

At Pura Vida Co., we're all about:

• Appreciating the little things: We believe in slowing down and savoring the beauty of nature, strong connections, and a life less hurried.
• Gratitude: We're thankful for every day and all the good things in life, big and small.
• Optimism: We see the world through a bright lens, finding joy in the simple moments.

We want our clothes to be a reminder to embrace the Pura Vida spirit. Whether you're rocking our designs at the beach, exploring new places, or just hanging out with loved ones, we hope they inspire you to live life to the fullest with a smile.

Join us on this journey! We can't wait to share our Pura Vida with you.